Founded in 1986, Eyewear by ROI has been designing and distributing eyewear to the industry’s leading optical chains, distributors, and independent practices around the world for nearly 40 years.

Our business model allows for practices to prosper while offering managed care friendly frames to patients for little or no out of pocket cost.

Customer service has been the cornerstone of our culture since the beginning. How many companies have a team of attentive, experienced optical people to answer the phone and ensure that your orders ship the same day? Eyewear by ROI leads the way in creating positive experiences for our retailers.

Most styles are carried in one size and two colors to allow us to focus on keeping the best-selling items in stock. This business philosophy results in fill rates that average over 95%.

Our collections carefully interpret the look and feel of our fashion brand and designer partners:

Bulova, Karen Kane, Colours by Alexander Julian, Richard Taylor, Wittnauer.